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Case study · Roofing · 12 months to 31 August 2026

One roofer. 13 towns. £176,667 of work quoted.

56 jobs to price, from people looking for a roofer in their own town. £89,566 of that work has already been won.

A roofing firm in East Anglia has a LeadClient website in each town it wants work from. This is what those websites brought in over one year, taken from the firm's own records in the LeadClient app.

From enquiry to paid work

194
enquiries, every one sent to them alone
56
quotes sent, worth £176,667
28
jobs won, worth £89,566

About 1 enquiry in 7 became a job. Phone calls were only counted from January 2026, so the real number of enquiries was higher than 194.

Every one of the 13 towns brought in enquiries. 12 of them produced both quotes and paid work, and the 13th only became theirs near the end of the year. No town gave more than 5 of the 28 jobs, and nobody could have said in advance which towns would be the busy ones.

Against the fee
£14.36 of work quoted for every £1 of fee

and £7.28 of work won for every £1.

Fee for a year £12,300Work quoted £176,667

13 towns cost £1,025 + VAT a month today, which is £12,300 a year.

The fee shown is today's price for 13 towns. It is not what this firm paid during these 12 months.

Who did what

LeadClient

  • Built and ran a website for each town
  • Optimised the websites to rank well for a multitude of terms
  • AI answering system
  • Website chatbot system
  • Lead fostering app
  • Email enquiry processing system

The roofer

  • Rang people back
  • Went out, looked and quoted
  • Did the work and got paid

We bring the enquiries and the chance to quote. There are too many variables for this to be a promise: every town and every year is different.

So we put our money where our mouth is. You don't pay a penny until we get your first enquiry.

One roofer per town. Is yours still available?

Don't pay anything until we get your first enquiry. Then a monthly fee. Check your town, leave your details and Paul will ring you to talk it through.

Check your town and talk to Paul
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How the figures were counted